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The Boost Mobile Unlimited prepaid cell phone plan broke onto the scene earlier this year and it was like a gun shot heard around the world. Well, at least in circles that pay attention to what’s going on in the prepaid market.
CEO’s, industry insiders, and even consumers perked their ears when Boost Mobile released the $50 Monthly Unlimited plan. It was not that Boost was releasing an affordable prepaid plan-it is primarily a prepaid company-it was the fact that the word “Unlimited” was in the name that really got people’s attention. And it was the fact that it was all for the price of $50.
Prepaid wireless companies (not to mention postpaid wireless providers fearing for their own business) seemed to think that crossing the price threshold would start a price free boost mobile service in which prepaid companies would keep lowering prices and adding features until it was no longer profitable for anyone to be in business.
Boost Mobile made a clear statement that it wanted to be the go-to prepaid provider and it was ready to put its money where its mouth was. It was not too long after that the rest of the major prepaid players jumped into the ring.
TracFone soon after released two plans under the name Straight Talk. These plans are very competitive, and at the rates of $45 and $30, crossed even further the price threshold that was the subject of worry. The higher priced plan is for unlimited talk time and text, while the lower priced one provides subscribers with 1,000 minutes of talk and 1,000 text messages. Both plans come with 30 mb of data usage.
Boost Mobile’s Unlimited plan looks rather similar to these plans, but Straight Talk runs on Verizon’s network. Boost’s plan gives subscribers unlimited talk time, unlimited text messaging, unlimited nationwide walkie-talkie, wireless web, and voicemail, long distance, and nationwide network.
It is also free to receive international text messages and users who need these features can add international connect (unlimited walkie talkie and text) for $10 per month.
Clearly, it is an aggressive plan, as are the ones from TracFone. But there are even more companies slicing prices and adding features to gain more subscribers. MetroPCS is one of them. Recently, the cellular services company cut $5 off its Unlimited prepaid plans in order to entice new users. Page Plus Cellular has a new $39.95 talk n text plan it hopes will gain some attention.
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